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The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
Viral ads are plentiful in our society. These ads are something that catches the eye of the beholder.... who then passes the info onto others! Seems simple, but the 'trick' lies in your ability to 'marry' the subject matter with the audience intended.
Monday, March 30, 2009
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